The Signage Solutions Your Business Needs to Consider

We all see signage solutions every single day… they have become an essential part of life. Try counting signs on your next trip out; go on! You’ll maybe see your street sign, signs to warn you about speed or roadworks, shop signs at the side of the street, digital signs providing important information, big offers in the supermarket, signs telling you where you can park… We promise, if you were to count them all you would be in the thousands within a few minutes.

What are the main purposes of signage solutions?

Well we have mentioned some common signs above, but what do you need to consider for your business? Well here are 4 important signage solutions you may need to consider:

1. Signs to advertise your business.
2. Signs to mark your location - Whether it be your office building or the front of your shop.
3. Directional signs – Possibly leading customers to your location, or to help them navigate your premises effectively (or how you’d like them to!).
4. Health & safety signs – Many of these are our legal obligation as business owners.

Other than health & safety signs, you may see many of these as optional. This is technically correct, but in many ways they are vital to the success of your business! Here are 5 reasons why:

Top 5 reasons signage is important to your business success

1. Provides clear communication of information customers need to know

Signage solutions, if designed correctly, can be clear and to the point. When conveying a message to an audience they can experience what’s called cognitive overload if they are bombarded with information (in a leaflet for instance). When this happens, your customers’ working memory can’t process the “overload” of information they’re receiving. So a well-designed, clear sign can communicate this important information where it’s required more effectively.

Directional and wayfinding signage is universally recognised (an arrow and a title, maybe with a specific colour in the background); Label the location of an area or item to make their lives and experience easier; Ensure they can enjoy a safe experience with suitable warnings, stop signs and other safety information.

2. Conveys your brand identity

If you want to effectively convey what your brand is all about and the type of business you are running, how do you do this without talking to the customer? Well the first way you do it is by displaying your brand identity in your signage.

The choices you make in branding are important, and keeping consistency throughout your space is even more important. Or highly experienced design team are on hand to assist with best practices for all of our customers.

3. Entices customers to buy from you

This begins with your shop sign, and there are many reasons for this that we discussed in our last article “What Makes Great Shop Front Signs”. You need to stand out on a busy high street, and the quality and style of your signage solutions can entice passing custom to choose your business over a nearby competitor.

Signs can be a vital tool in managing the customer journey within your premises. Carefully placed messages or attractive images can increase spend, encourage customers to add to their basket, or take advantage or a perceived bargain!

4. Shows the quality of your work or products

If a customer has never worked with you or bought from you before then the only thing they can judge you on is reputation, and first impressions. That is why high quality, professional signage solutions can make you look a class above the competition and can emulate the precision in everything else you do.

5. Cost effective advertising

Signage can be extremely cost-effective when compared to pay-per-impression (PPI) style advertising, where you pay for each advertisement that is placed via email, social media and other media outlets like television, radio, print etc. Signage is a one-time, up-front cost that can last almost indefinitely. So if designed carefully, keeping in mind all of the points above, you could have a lucrative advertising investment on your hands!

An easy way to think about this is counting passing trade each day. You could spend similar amounts on signage to printed advertising at times… However the printed advertising only appears in 1 o 2 editions or deliveries; your sign is always there once installed!

At Centurion Signs, we design, fabricate and install all of our signage solutions to rigorous standards. So if you would like more information, or to discuss your requirements, please contact us today.