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How Shop Signs Affect Business Sales

August 30, 2016

Shop Signs Blog

Shop signs are very often the first thing a customer will see of your business, and can have a profound effect on their purchasing decisions. A simple upgrade of signage can make a huge difference to the profits of your business, and here’s how:

First Impressions Shop Signs Create

Making a good first impression is crucial in gaining new customers and well-designed shop signs are the perfect way to ensure you are portraying the right message to your current and prospective clients. A tired looking sign can put potential customers off from entering your shop and puts across negative connotations of the service or products you provide, regardless of how good they may be. Investing in professional looking signage can be the difference between getting those all-important customers in the front door or them walking past to spend their money with a competitor.

Increase Sales

High quality shop signs, created with purpose, have been proven to increase annual sales by 7%. This is a significant return on signs that, if made to the high specification of a Centurion Signs product for instance, should last many years. The signs create this increase in sales by attracting customers who purchase on impulse, of which most have done at one point or another.

Having shop signs that can be easily understood and display an effective message, or strong branding, allows people who are unfamiliar with the business to quickly decide if the shop can provide what they require. Ensuring that your business’ offering is quickly recognisable is particularly useful for those in the tourist industry who are looking to attract new customers that are unfamiliar with the area, and your shop.

Successful shop signs will also help customers locate your business. This is important for first time customers who may be seeking out your shop, but have not visited before. A well-designed sign makes their task of locating you easier. If the sign is consistent with the branding of the company, customers will easily be able to recognise the shop amongst the babble of competition on the high street!

Complement Advertising

Shop signs are a great way of advertising your business 24/7, 365 days a year. Providing potential customers with contact details and a website in your sign allows interested customers the chance to find out more even if your shop is closed.

Using signage to advertise also reduces your overall marketing spend. It has been shown that a business only gains 1% of its new customers from TV advertisements whereas 50% of new customers come through the door as a result of a professional shop signs. And in the long run, shop signs work out at a fraction of the cost of traditional adverting through TV, radio or print.

Shop Signs - One LoungeOur Shop Signs Pay for Themselves

At Centurion Signs, we create shop signs that pay for themselves. Designed and produced to a high standard, we pride ourselves in providing signs you can confidently rely on to boost your footfall and sales. By investing in a Centurion Signs shop sign you can be sure you will receive quality, well made signs every time, as we are fully accredited by Constructionline, CHAS and Public Contracts Scotland.

For more information on how your business could benefit from a Centurion Signs shop sign, complete our Quick Quote form or contact us today with your signage needs.

 

Sources:

http://www.signs.org/Resources/Signage101/SignsTheBottomLine.aspx

http://www.signs.org/Resources/Signage101/SignsasMarketing.aspx

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