National rebranding is an important exercise for any national company as a way of keeping up to date with the changing times. It can be a way of implementing a change in brand, visual aesthetic or marketing direction, whilst also often being a necessity when renewing or rejuvenating existing branded products across each branch of a business. In addition, a company can often require national rebranding in order to maintain consistency during expansion or merging in new locations and premises. Centurion Signs as part of the National Sign Group are market leaders in full-service national rebranding, with experience in design, manufacturing, delivery, installation and project management across a large range of industries of all sizes and budgets.
National Rebranding with Centurion Signs
In our experience, the key to making any national rebranding exercise work successfully lies in communication. We work closely with each client, ensuring that there is an open and honest dialogue throughout every stage of the process. Making sure that limits on budget and timescale are respected and maintained is just one way in which we achieve this, with another being a laser-like focus on the branding targets set out in the brief. There must also be a quality present at each stage of the design process that is of a consistently high standard, to ensure that every product installed across each of the national premises reflects the same visual style as well as grade of materials. A national rebranding is a big undertaking for any business, and these practices guarantee a long lifespan for both the products and the company brand as a whole.
For many years, we have helped companies of all industries and sizes achieve their targets for national rebranding by designing and supplying well-made, long lasting and effective products. These can range from everything including exterior signs, monoliths and directional signs to interior displays, directories, wall graphics and point-of-sale display items. With our expertise in design and flexibility offered by having in-house manufacturing facilities, we can offer any style, material or size of signage product that our clients can think of, making sure that every item maintains the strong branding guidelines set out in initial project discussions.
After an initial survey and talks with a client, we then proceed to manage the entire project internally whilst maintaining contact with the company to update them on each stage. This allows the client to continue to operate their business as normal throughout the process. Our national rebranding follows a step-by-step process that allows for costs to be controlled at each crucial stage, meaning that clients have complete control over the budget of the project in addition to their creative input. We strive to give every company we work with complete value for money and a lasting guarantee of quality for every product installed across their national premises.