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What Do Your Shop Signs Say About Your Business?

September 1, 2016

Shop Signs – enticing customers

As a shop owner it can be easy to overlook your shop signs, as it is something you see everyday without truly looking at it. Unfortunately, the public (and your customers) do not think the same. Consumers will make judgements on your shop based on your shop sign. At Centurion Signs, we believe that a clear, attractive shop sign is vital in building a successful business.

Brand Identity

Your shop sign is one of the first things consumers see when they walk past your business, so it is essential that your shop sign gives off the right impression. The sign displayed outside your shop should reflect your brand values, to clearly portray your business in a matter of milliseconds. You should consider your brand colours and images when developing and creating a sign design, to ensure that your brand is consistent through all aspects of your business. Sticking with a colour scheme, or your brand images allow customers to build clear ideas of your brand, and begin to associate your brand with certain colours and images.

Shop signs - Guinness

Cluttered Signs

A cluttered sign with too many words can create a poor first impression. Having too many words on your sign means that your shop has much less of an impact. It should immediately be clear what your company is about. By keeping your shop sign short and simple, it is clear what your business is about, while also grabbing the attention of potential customers.

Sign Maintenance

It is vital that your shop sign gives off the right image, as a scruffy, deteriorating sign can suggest that your business is low quality and unprofessional. Centurion Signs create lasting, quality shop signs. Our shop signs can withstand even the worst Scottish weather, so you can rest assured that your sign will stand the tests of time.


Although everyone has different ideas of what is considered “beautiful”, when it comes to shop signs, a beauty is vital. This means that a shop sign should be appropriate and fit your business. For example, a sign which is appropriate for a restaurant, wouldn’t necessarily be appropriate for a gym. Ultimately, a shop sign should be well-kept, clean and attractive. By reflecting your brand, and using an eye-catching design, you can be sure that you have a beautiful shop sign.

Built-Up Lettering 3

Centurion Signs – Shop Signs

Centurion Signs can create the perfect, beautiful shop sign which reflects your brand for years to come. If you are looking to update your shop sign, then get in touch, we would love to hear from you.


  • "First class job done by all the team at Centurion after the recent install of our Princess Royal Event Centre Large format backdrop and signage panels. The weather was very challenging on the day of install but the finish was outstanding and I speak for all at Ayr Racecourse in saying thank you!"

    Stephen Dunn
  • " As always very happy with the service provided by Centurion"

    David Evans
Stunning signage
since 1971
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