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Benefits of Rebranding

August 10, 2016

In a world where trends change and evolve year upon year, it is important that you create a memorable brand that can stand the test of time. Rebranding can give your company a new image to grab the attention of old and new customers a like. With Centurion Signs, you can be sure that your new image will stand the tests of time.

Connect with a New Audience

By rebranding and creating a new image for your business, you open up the opportunity to attract a new audience. A change in your brand, will entice consumers keen to find out what your business is all about.

As well as connecting with a new demographic, your old and loyal customers will be interested to find out what is new, while other customers may reengage, enticed back by your revamped image.

Create a New Image

Rebranding is the best way to create a new image for your brand, particularly if you have changed the products and services you offer. Rebranding your company may even involve a name change, for example, Apple was previously known as “Apple Computers”, but dropped “computers” enabling them to expand their product range. By changing your business’ name, you can remove associations with your company, to make it clear that your brand has expanded. Again, customers will be interested to see your new products and services, drawing them into your business.

Stay Current

Trends continue to evolve, and brands need to grow with the times to stay relevant. As your company changes over time, it is important to reflect this in your branding. If your company is bringing in new products and services, then your brand should reflect this change. However, it is important to stick to your core values and beliefs, so that you do not stray too far from your routes. Rebranding allows your business to show that it is evolving and keeping up with the times. If you rebrand effectively, your brand will be able to stand the tests of time and stay current.

Rebranding with Centurion Signs

Rebranding couldn’t be easier with Centurion Signs. Our process takes place in stages to ensure that our clients have the opportunity to control their costs through each stage, while ensuring that all their needs and wants are met. At Centurion Signs, we understand the responsibility involved in representing a brand and we will ensure that all of our graphics, typeface, symbols and colours adhere 100% to your brand identity.

If you are interested in rebranding your company, or any of our other services, then get in touch, we would love to hear from you.


  • "First class job done by all the team at Centurion after the recent install of our Princess Royal Event Centre Large format backdrop and signage panels. The weather was very challenging on the day of install but the finish was outstanding and I speak for all at Ayr Racecourse in saying thank you!"

    Stephen Dunn
  • " As always very happy with the service provided by Centurion"

    David Evans
Stunning signage
since 1971
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