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The Importance of Shop Signs as a Marketing Tool

September 19, 2016

Although so much of our lives are now online, traditional marketing tools are still in use. Shop signs are still a huge marketing tool, helping to encourage or discourage customers from your business. At Centurion Signs, we believe that attractive shop signs are vital when it comes to running your business.

What is a Shop Sign?

A shop sign is anything displayed in or outside your shop which displays your company name, the products you sell, etc. etc. Shop signs reflect your business values and brand image, to attract any potential customers.

The Purpose of a Shop Sign

Shop signs allow passers-by to quickly identify your business and build an impression of your brand. Within seconds, people will have built up there first impressions of your company. Furthermore, they will have formed an opinion of your business, which helps them to decide whether they want to enter your premises or not.

When designing a shop sign, it is important to create something attractive and eye-catching. Shop signs provide you with a brilliant, but very small opportunity to grab the customer’s attention. As people walk past your shop, they will see your shop and its signs for a very short period of time, so it is important to grab their attention right away.

By creating an attractive sign which reflects your business, will encourage people to come into your shop. Once you have got their attention and you have brought them in, they are much more likely to purchase something. It also allows them to identify your shop easily when they return.

Centurion Signs

At Centurion Signs, we produce high quality shop signs which stand the tests of time. Our signs act as a brilliant marketing tool for your business, attracting new customers to your business. If you are interested in creating a brilliant sign for your business, get in touch, we would love to hear from you.


  • "First class job done by all the team at Centurion after the recent install of our Princess Royal Event Centre Large format backdrop and signage panels. The weather was very challenging on the day of install but the finish was outstanding and I speak for all at Ayr Racecourse in saying thank you!"

    Stephen Dunn
  • " As always very happy with the service provided by Centurion"

    David Evans
Stunning signage
since 1971
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