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Selecting the Right Signs for the Location of Your Business

November 8, 2016

Shop signs are key in building a successful business. By making your business easy to find and identify they can help you encourage custom and repeat business.

In addition to ensuring your shop signs stay up to date it is also important for you to choose the right signs for your business in the first place.

Visibility

There is no point in having shop signs if no one is going to see them. When designing and developing your shop sign you really need to consider whether the sign will be seen. There are a number of things you can do to improve the visibility of your signs. You can consider the location of your signs and place them for optimum visibility – the perfect example of this has to be clear signage above your shop entrance. You should all keep your signs short and simple to clearly communicate your message without seeming cluttered or messy. Leading on from this, you should consider using bold, crisp and powerful fonts to ensure that your business is easy to identify. To improve the visibility of your signs you should also consider using high contrast colour combinations, and create more personal and actionable signage.

Shop signs glasgow

Paesano shop signs.

Who?

Your shop signs should reflect the people you are trying to attract to your business, but you should also consider who is going to see your signs. It is important to create signage which reflects your brand but also the image and look that your customers are going for. Whether this is bold and flashy or clean cut and sophisticated, it is important to create the right signs for your customer.

Seasonal

Aside from your main shop signs, you may wish to consider seasonal signage, whether this is festive banners or summer sale signs, changing up your interior shop signs can have a huge impact on your business. Digital signs can be a great way to make the most of your signs as it is quick and easy to change as frequently as you want.

Shop Signs Glasgow

Cafe Andaluz shop signs.

Shop Signs from Centurion Signs

At Centurion Signs we can create the right shop signs for the location of your business. By choosing the best colours, fonts and styles for your business, you can make the most of your signage.

If you are interested in creating signs for your business, get in touch to find out what we can do for you.

Testimonials

  • "First class job done by all the team at Centurion after the recent install of our Princess Royal Event Centre Large format backdrop and signage panels. The weather was very challenging on the day of install but the finish was outstanding and I speak for all at Ayr Racecourse in saying thank you!"

    Stephen Dunn
  • " As always very happy with the service provided by Centurion"

    David Evans
Stunning signage
since 1971
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